7 Effective Tips for Logo Design to Consider
Did you know that the BBC logo cost 1.8 billion dollars? The 2007 London Olympics logo took $625,000. You see, the significance of logo design for businesses is not only about attractive pictures and text, but it is also about representing your brand identity in the best colors.
Your Logo is how people perceive your business. According to Nuanced Media, the human brain can process images 60,000 times faster than words. This basically means that for most prospects, your company logo is more relevant than its name.
A company logo increases your trust, authority, and brand awareness. With an impressive logo, you can make your present and potential customers believe more in your company. How do you feel when you look at the Apple logo? Innovation, quality, and trust, right? Well, the Apple logo was ranked number one among the best company logos in 2019 in Ranker.
Here are some of the most effective tips for a logo design for businesses:
Shout Out Your Brand Identity
You should give people an idea of your brand’s values, vision, and aim with your logo. Give the looker an idea of what your brand does- it is about creating a ‘brand vibe.’
Still, you should not give an idea of ‘trying hard too much.’ The problem with many small businesses is that they try to oversell their brand story with their logo. Both subtle and profound representations can be excellent if you pull them off in the right way.
For example, say Apple. The ‘bite’ in that logo represents a ‘byte.’ The Wikipedia logo is another great example of how it communicates the brand’s aim to give people from all around the world knowledge in every language and ways possible.
Don’t forget to include your brand personality on your logo. You can use art to communicate the tune effectively.
Think About Your Customers
Think about your prospects and customers. Put yourself in their shoes and ask yourself, ‘what would they like to see in my brand logo?’
People from different demographics prefer different designs. A brand logo appealing to a person in their early sixties may not impress a teenager and vice-versa. Furthermore, other demographic factors such as geography, interests, etc. of your customers also affect what kind of logo you should create.
Remember that your logo is not only for you to see and appreciate. It is for the people to know about your brand and look at you at a certain light.
A Simple Design Takes You a Long Way
If you have spent hours and now have a lot of clutter, you need to stop. Your logo won’t be better by you keeping on adding the ‘next’ element.
You should be very concise with the design aesthetic. Like we said, a logo affects how people percept your brand. If it is confusing, they will think the same about your business.
Again, simple doesn’t mean simplistic. You need to really ‘work hard’ on your logo, but not ‘try-hard.’ Only a professional can make a design that’s straightforward, extremely easy to comprehend, and yet, filled with art.
After all, about the fact that we talked about at the beginning of this article- the BBC didn’t pay 1.8 billion dollars for someone to put three letters in boxes, did they?
Use the Right Colors
You might say it is a basic tip, but it is essential. You need to understand the vibes given out by different colors. According to a statistic, 60% or 90% of the evaluation of a subconscious judgment is based on color alone.
What does this mean? Well, it means that your colors should match the feeling you want to give out with your logo. Again, making your logo unnecessarily colorful (complex) will confuse people. According to DesignCrowd, 85% of brands use only mono or two-color tones in their logo design. Also, IMeetCentral says 95% of the top 100 brands use only up to two colors in logos.
You can work with a color expert; they can match your brand vibe with the hue. For example, Yellow is cheerful, and red can represent energy.
Make Sure Your Logo Looks Good Without Colors as well
This is to ensure that you reflect your brand identity in all of your official documents that are mostly in black and white. So, you would want to create a design that looks equally powerful on the grayscale version as well.
The thing is that you can’t control when people know about your brand for the first time. For example, it could be in a press release you issued. If your logo that would make a statement with its colorful design fails to do so without hues, there isn’t a lot of significance of designing the logo, is there?
Go with the Right Type of Logo
There are many logotypes. We tell you nine of them:
Brand Mark: A Brand Mark logo represents a real-world entity. It is a simple one, consisting of a single object. For example, Apple, Youtube Logo, etc.
Abstract Mark: An abstract mark is similar to a brand mark, given that it consists of a single entity. However, the object doesn’t exist in the real world — for example, Windows and Pepsi Mark.
Wordmark Logos: WordMark logos consist of the name or initials of a company. It is based on text and no images. Uber and Subway are examples of Wordmark Logos.
Lettermarks: Wordmark logos consist of the entire name (or initials) of a company, while letter marks consist of abbreviations. HBO, CNN, FedEx, and BBC have letter marks.
Letterforms: Letterforms are even more simplified versions of logos based on text. They consist of a single letter — for example, YahooMail.
Mascot Logo: A Mascot Logo consists of an illustrated character- one that reminds people of your brand while looking at it. KFC is the best example.
Combination Logo: Combination logos consist of both letters and symbols. Examples include Burger King, Toblerone, etc.
Emblems: Emblems are words inside badges, seals, etc. They are mostly for sports teams and bands and such, but also work for businesses. Starbucks has an excellent emblem logotype.
Dynamic Logos: Ever watched Nickelodeon? The logo adapts according to the show they are airing. Dynamic logos are ones that can change depending on the context.
You see, there are many types of logos. You need to choose one that fits best your context and move forward with it.
Go with the Right Fonts
This one is the last one among our seven tips for a logo design for businesses. Choose the right Font.
The Font is as significant as the design and colours. They have the same effect on the watcher’s subconscious mind.
Your Font should fit the context. For example, an IT or a corporation should go with simple letters, while a children’s book store can have cursive decorative fonts on their logo.
Again, the Font should fit the type of business. Burger King and Adidas have different fonts. Keep that on the mind.
Another idea would be creating your own custom font rather than going with an existing one. It will be more unique. For example, take Coca-Cola. They have their own Font, and whenever people see it, they start thinking about the brand itself.
Conclusion
The best tips for a logo design for businesses are very straightforward. You need to think about your brand, customers, keep the logo simple, and use the right elements.
Also, logo design might seem very easy at first, but it is not. Again, looking at the essentiality of the company emblem, you can’t afford to mess it up. All of the above tips for logo design will work the best if you engage a professional.
Well, you can contact IT Solutions Singapore if you are looking for the best Singapore logo design services you can depend on. We have the most skillful logo designers who have the credit for some of the most attractive logos in Asia.
