Search Engine Marketing (SEM Singapore)

Search Engine Optimization

What is SEM Search Engine Marketing?

SEM is the acronym of Search Engine Marketing. This is a type of online marketing strategy that helps businesses compete in the digital world by increasing their online visibility through both paid advertisement. It helps businesses display their website links on the top of search engine results for targeted industry keywords. Over the years, the popularity of this lead generation strategy has increased dramatically as it helps businesses drive more targeted traffic thereby increasing their chances of sales conversion.

This internet marketing is a distinctly different marketing technique from SEO, used to achieve maximum internet visibility and increase share of paid traffic from search engines. To accomplish the results, you will need a proper action plan that includes steps like keyword research, competitive analysis, and paid listing services. SEM basically helps businesses successfully target search engine users via paid links in search results in addition to organic search. Strategies and tools that this technique primarily involves include:

  • PPC
  • CPC
  • Geo targeting
  • Retargeting
  • Mobile search advertising
  • AdWords
  • Bing Ads
  • Content writing for ad CTA

Why is Search Engine Marketing Important?

If you’re operating over the web and still haven’t taken advantage of SEM marketing, then it is time that you should. SEM Singapore is equally important as Search Engine Optimisation. In fact, it will not be wrong to say that paid searches helps you attract and target potential clients who are searching for your products and services. This is much needed and crucial to:

  • Filter random traffic coming to your website
  • Attract targeted leads- potential customers looking for the products and services you have to offer
  • Lower website bounce rate
  • Increase lead generation
  • Improve sales conversion ratio

Besides this, this strategy allows you to bid, place ads for your industry most popular and searched keywords and you only have to pay when the lead clicks on your SEM link. It is a win-win for you both ways. You can easily recover the cost of the clickable ads as most of the traffic generated has the potential to convert into sales.

SEM allows businesses to market product and services through popular search engines like Google, Bing and Yahoo and drive qualified leads much needed to grow customer base and boost business profitability. It helps users target people who are already interested in your business offerings.

Besides this, in comparison to organic searches, SEM provides you quicker results. It helps you rank your website in the top industry searches without any effort such as link building or directory submission. It is a fast and effective marketing strategy to rank high in the first page for a targeted keyword. By ranking high in your industry SERPs you can improve your business credibility, build a strong perception about your business in the minds of your customers and compete with a winning edge.

When Should You Consider Investing in Search Engine Marketing?

Whether you are a new business looking to build your brand or an industry giant in search of new ways to strengthen your market position and crush competition with a winning edge, now is always a good time to invest in search engine marketing services. SEM can help you rank on top of your Industry relevant keyword searches giving you good business exposure which can help create brand awareness needed for brand building and gain a strong position in the market.

How Can Search Engine Marketing Help?

To stay successful in today’s corporate world, you can’t only rely on offline marketing services. It is imperative that you operate online as well. In fact, online marketing can also help you lower the high cost associated with traditional marketing channels like magazines, TV ads and newspaper. Here’s how: generally it costs about 6000 Singaporean dollars for a full page advertisement in a newspaper which is extremely costly. And besides, it does not even promise you whether your ad will be viewed by your potential audience or not. In comparison to offline traditional channels, SEM is both more effective and less costly. By using SEM marketing strategy, you can be sure that your ad will be shown to your potential customers you search for the phrases or keywords that match your business.

What are the Benefits of Search Engine Marketing?

SEM offers a plethora of benefits to online businesses. These include:

  • Connecting with potential clients directly
  • Both small and large businesses can target and advertise a large audience for only a fraction of cost
  • It provides businesses with web analytics which aids in the process of improving measureable results of your web promotion campaign
  • Save thousands of dollars by reducing your marketing cost
  • Get ahead of competition
  • Has one of the lowest cost-per-customer-acquisition
  • Allows for success tracking so you can continuously optimise your ad keyword mix
  • Helps create brand awareness. The higher your business ranks in the search engine, the more customers are likely to visit your website and prefer you over other industry players
  • Helps improve business credibility
  • Provides free exposure as you only pay when your people click on your ad
  • Allows you to show your ad to customers 24×7
  • Helps you target potential customers both locally and globally
  • Enables you to rank your website in the top searches within 1 day if your web ad complies with search engine terms and conditions
  • Offers high chances of converting prospects into leads

Secret to Power up Your Business for Success

To power up your business for unprecedented online success, it is advisable to create a well-rounded digital marketing plan that includes a combination of both advertised and organic search engine strategies. Simply put, you will need both, SEM and SEO for improved online visibility and definite business success.

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