Once you put-up your office in Singapore, the next step is to focus on the marketing of your brand. You need to develop an effective and strong brand marketing strategy to create brand awareness and capture more business to advance growth.
For effective and successful brand marketing, it is essential that you get your promotional tools like business cards, brochures, stationery, flyers, leaflets, corporate folders, and your custom designed business website.
By having all those above-mentioned promotional tools, you can easily create a strong, unique and impactful brand identity, and compete successfully with other industry players. In addition to that, you can also enjoy significant bottom-line benefits such as improved sales, revenues, turnover, and growth.
Well-designed promotional tools help manifest strong brand image and showcase your brand effectively with a greater impact. In today’s excessively competitive business world, custom designing of promotional tools is crucial to stand out from the crowd and attract customers like a magnet. It enables you to develop strong sales and build advertising messages at the same time. Thus, it will connect you with your customers instantly and highlight your product qualities effectively.
When we are talking about custom designing of promotional tools, IT SOLUTION takes pride in being recognized as the leading business marketing design specialist in Singapore. At IT SOLUTION, we don’t just offer you mediocre assistance but beyond office set-up services.
Despite the ever-increasing popularity of online marketing initiatives, brochure design and printing still remains one of the most important marketing tools for brand promotion even after decades. And why not, it is visually captivating, contains product specific information and more importantly, it is very cost-effective.
As compared to newspapers and magazines, advertisement space is not shared in the brochure by several other businesses competing for public attention, so getting noticed is not challenging; and besides brochure advertisement is cheaper. Simply put, brochure design and printing is a perfect option for those businesses that want to spread the word about their business but are tight on budget.
This versatile promotional tool can be used for promoting all types of products and services; and is also available in stylish formats such as bi-fold and tri fold style.
The visual impact of a well-designed brochure is second to none. They are colourful and stylish. All this is much needed to get your business noticed and create a buzz.
A well-designed brochure tailored to your brand image is perfect to market your business and stir excitement about your brand. This excitement and curiosity is what helps you attract target leads and then convert them into sales.
The effectiveness of a brochure can be gauged by the fact that it is a strong part of the marketing mix of businesses of all sizes. Using brochures, you can communicate your business message to your audience and capture more business.
If you have a small team and don’t think that you need business cards at the moment, then you might want to think again! Whether you’re a small or big team, getting your business card designed is always a good idea. It is the cheapest and the most effective form of marketing material. It is more than just providing your contact details to others.
That’s right; a business card can be viewed as an impactful marketing and networking tool. Here’s how, when you’ll have your business card in your hands, you can easily give it to your potential customers at anytime whether you meet them at the airport, tradeshow, or industry conference. It allows you to instantly market your services and create a business connection without making any extra effort.
However, the success and effectiveness of your business card comes down to two crucial factors, and these are the card design and printing. Your business card design should be professional, creative and unique. This is the only way you can make a strong impact on your prospects and make sure they take a look at it even after they put it in their pockets.
A creative and well-designed business card says a lot about your business. It helps show-off your company’s creative flair and your seriousness towards your business. It helps make a good and long-lasting impression on your potential audience, and because of this, when they actually need the services that you offer, chances are they’d prefer to choose you over others.
To create an impactful brand image, even the smallest of things matter such as your business stationery. Branding your logo and company name on your stationery plays a big role in marketing your business and more importantly, it contributes to your business success. It allows you to get your brand noticed and also, shows your attention to detail because many companies tend to overlook it as they think it is a minor aspect of the business.
By getting your business stationery set designed, such as formal letterheads, pen and pencils and corporate folders, you can make your business look more professional and credible. It helps with brand building and also allows your brand to stay on top of the minds of your customers. Wondering how? Well, every time they would open your business letters, they’d immediately see your business logo, which is much needed for brand reinforcement and to stay fresh in the minds of the customers. You may never be able to achieve this by sending a simple and regular business letter with no custom designed business letterhead. Also, if you use a regular paper, you miss the chance to connect your customers with your brand’s visual identity.
More importantly, business stationery set design works like continuous marketing. By giving away your branded stationary like pen, pencils and notepads, you can easily create a strong bond with your customers. These are things that we use in our offices every day. When your customers will have your pen or notepad in their hands, will continuously remind them of your business, and since you’ll be on top of their minds, it will be easier for you to become their first choice of business partner for the services you have to offer.
By getting your corporate folder designed, you can easily cultivate a professional corporate look, which actually goes a long-way towards presenting your company as an expert in the field. It shows your commitment towards details which is a great way to make a good impression on clients
Also, by getting your corporate folder custom designed with your company logo, different textures, colours, photos and special features, you can achieve more than just branding. It helps you portray your corporate goals and values.
In addition to this, another benefit of custom designed corporate folder is that it allows you to sell effectively. If we’ve got you wondering how, then you should know that you can use these folders to not only organize and hold papers but also customize the layout with your products in the front and centre using taglines, quality photos and customer testimonials. This helps your prospects quickly get the idea of what you’re offering and selling, before they even look inside it.
You can use custom designed corporate folders to make a strong impact on prospects during meetings, at tradeshows and expos. Corporate folders can also be turned into multimedia kits. You can package custom designed corporate folders with brochures, leaflets, inserts, DVDs and spec sheets and hand them over to your potential clients during tradeshows. With all your company information inside the impressively designed folder, you can be confident that people will not only find it visually appealing but also register your brand and gain good information about what you do and offer.
And if you thought that it’s all that custom designed corporate folders can do for your business, then wait, there is more! Custom designed folders can also act as your personal messengers as anyone who carries your customized corporate folders can assist you in spreading your business message and promoting your company.
Flyers may be the simplest form of print advertising but in terms of effectiveness its 10/10. Whether you want to spread the word about your upcoming business event or inform your target audience about your amazing discount deals, a flyer is an effective advertising tool for both purposes and many others. And besides this, it is also low on budget. Simply put, with this marketing tool you can communicate your brand message and that too, without breaking your budget.
Flyers are great for both start-ups and large businesses. It offers marketers a fun and exciting way to create buzz. And since it has a crisp layout, it’s much easier to communicate the promotional message without beating around the bush.
When it comes to using flyers for marketing, what truly matters is the design, colour theme and the content. The content needs to be short, impactful and clear while the design and colour theme should be professional and in conformity with your marketing event and business image.
This portable piece of printed advertising can help you attract great business if it is designed and printed professionally. The design idea, ink and texture of the paper used for printing, all contributes to the success or failure of this promotional tool.
You can use this marketing tool to promote different types of special events and reach your audience in several ways such as door to door mail drop, street distribution, newspaper insert and even in-store distribution.
Are you starting a new business venture? Want to build a strong brand image? If yes, then the first thing you need to do is invest in professional logo design services. A logo is more than just a graphical display of your company; it is the chief visual element that plays a crucial part in increasing your brand recognition and creating your strong brand identity in the market.
Therefore, all components like colours, artwork, graphics and fonts used to create your company logo need to be selected carefully to ensure they are well-aligned with your brand image and depict it flawlessly. These may be different components but they work in synergy to register the brand logo in the minds of the customers and drive both memorability and recall.
In addition to this, when getting your logo designed, it is important to make sure that your corporate logo is unique, original and impactful. This is much needed to project your brand in a way that differentiates you from your competitors and is valuable whether you’re trying to establish your foothold as a new entrant in the industry, or strengthening your position within the industry.
Additionally, a well-designed corporate logo also helps inspire trust, improve brand recognition and position your brand as an authority.
When it comes to logo design, it is a one-time investment that continues to offer you high returns on investment for years. So, it’s important that you hire a professional logo design team for the job who is both experienced and creative.
Create a strong bond between you and your Chinese employees by giving them Red Packet/Ang Bao designed envelopes with cash-bonus tucked inside, this Chinese New Year. This is a unique and creative way to wish happiness and prosperity to your employees. It is a part of the Chinese tradition/custom and your employees will surely love it.
Chinese love the colour red and regard it as the symbol of good luck, happiness and energy. It is a means of sending good wishes and greetings.
Besides sending it to employees, you can also send Red Packets to Chinese clients on weddings, Chinese New Year or Birth of a Baby. This is a great way to strengthen the bond and become a part of their happiness.
Since this is a custom, your client is most likely to receive several Red Packets on their joyous occasion. Therefore to ensure that your Red Packet stands out from the crowd, consider getting it custom designed according to your corporate identity. This will not only help your greeting stand out but also increase your brand recognition and customer loyalty.
Giving away Ang Bao designed packets is a great was to celebrate Chinese custom and connect with your clients and employees at an emotional level.
Allow us to arm your business with a highly-functional and intuitive website that fits with your business needs and can grow along with your company. Web development may be the second part of the web design process but it is equally important. The Back-end interface of the website plays a crucial role in the performance of your business website. No matter, how creative or unique your web design is, if it is not functional, scalable or doesn’t load fast, then your website may not be as effective as you might have expected it to be.
This is where and when it’s important to hire a professional web development company.By investing in quality and professional web development services, you can ensure that your business website is designed for performance and built to envy.
This service takes care of all the technical tasks like page development, CMS creation, server-side scripting and coding. Using this service, you can ensure that the back-end interface of your website works smoothly and efficiently. It helps you make sure that your site is developed for high performance, has easy navigation and fast page load time, and is bug-free.
Additionally, a well-developed website is properly structured which makes it easier to manage and maintain. You can also leverage web development service to make your site SEO-friendly, boost your web ranking and deliver an excellent site-user experience.
To ensure your site ranks high on the search engine and you never experience business downtime, it is important that you keep your website well-maintained. Website maintenance is important but it can take a lot of your time and energy which can be a problem if you have a small team. Web maintenance can tie up your resources which you can use elsewhere.
This is where outsourcing web maintenance packages can be a good idea. Outsourcing web maintenance services can help you save both time and energy, and invest it in your core and revenue-generating processes. This will allow you to free up your resources and work on areas that matter the most to your business success.
Web maintenance generally includes the following content updates, image optimization, CMS template customization, interface and layout, Backend maintenance and modification, and website SEO optimisation features such as keyword analysis, Meta Images, ALT tag updates, website structure and web analytic tracking.
By using this service, you can focus on core business areas while allow the professionals to take care of your site’s web and SEO performance. It helps you enjoy more margin of time, which you can use to develop business strategies that foster growth and help you secure a winning edge.
We can provide you with high quality and effective promotional tools custom designed according to your business needs, specifications and goals, in the fastest time possible and at affordable prices. From brochure, website and logo design to flyer, corporate folder and business card design, we can assist you with it all.
