Practice These Writing Sales Copy for Marketing
There are a couple of things in business that guarantees success as much as what a persuasive letter can do. It could bridge the gap between failure and success. A lot of people who can write a persuasive sales copy are probably making a lot of money.
If you want to learn how to write a sales copy, you are not the only one who does. It can be frustrating to learn this because you will see a lot of tips, advice, and rules about copywriting.
Just trying to remember all the advice expert copywriters give makes you dizzy because you also must follow them correctly. However, should not be an exhausting and torturous process.
What you need are effective tricks that will help you learn everything you need to know about writing sales copy.
Make a Good Headline
Most people take note of the headline as much as the body of the copy. When you have a good headline, you are not wasting your time writing it. Based on some copywriting books, here are some tips you can remember how to write an effective headline:
- You must write the body first then choose from the strongest phases which headline and subheadings to use. By doing this, you can be sure that the headline reflects your copy.
- Choose to write simple and straightforward headlines compared to confusing, clever, or tricky ones.
- You must practice the 4 U’s which are: Urgent, Useful, Unique, and Ultra-specific.
- Talk about the benefits to your readers, and then be sure that it is in the body of the sales copy.
- Paint a clear picture or touch on intense emotion. These are great attention grabbers, and it adds interest. They can also instantly realize what the important benefit is.
The Tone Must be Conversational
Sometimes, we are stuck for words when we try to sound to better. That is why we end up using very common words like innovative, great, groundbreaking, or innovative. These words are fillers that slow them down. Why would you ask your reader to exert effort when you can write an easy and simple copy?
The copy you are writing is focused on selling, and not to pass any exams. That is why your text must be easy to read and would make them want to read more.
The newbie copywriters use a question to start a conversation with readers. It is more persuasive to ask a question and give an answer to it instead of just making a statement.
The newbies do not care about writing a whole sentence nor do they care about using And to start a sentence. They are comfortable with using casual language to form a better connection with their readers.
Give Answers to So What?
Many things that the sales copy you write is about your company, product, and service.
That is wrong because a good copy would speak to the heart of readers. It gives them information on why your product adds value to their life by making them richer, happier, or more functional.
When you are living and breathing your business, it is only natural that you would want them to see your enthusiasm. This makes it hard for you to focus on the readers. Here are some examples:
- We monitor the servers you have. So what? There is no need for you to constantly watch your speed. So what? You will feel safe.
- I am an excellent SEO writer. So what? The search results will give your website a higher ranking
Writing sales copy allows you to connect to the desires of your customers like saving time, feeling safe, making your business grow, reducing costs, or become happy and healthier.
How are you going to make clients have better lives? What are the hassles, glitches, and problems can you solve?
When you are sharing details about the features or service your product provides, ask yourself the same question. After that, you must write down why your reader must care about it.
Use Psychology in Strategizing Email Marketing
The brains of human beings are wired to have predictable ways of reacting to certain kinds of input. That is why the use of psychology helps you create a successful, and email marketing copy you can convert.
Some factors that allow readers to click and read include:
- Not wanting to miss out otherwise known as fear of missing out (FOMO). That is because people do not want to lose. Which is why discounts that are time-limited are effective. Using urgency and scarcity in an email makes people want to click more. That is also applicable to curiosity.
- Make good colour choices because the reactions they elicit differ. You can effectively use this in call to action (CTA) buttons.
- The pictures of people’s faces could elicit emotions on their faces or a direct gave to the CTA buttons.
- Social proof is what tells readers that people who are like them see you as a great company. That makes them more interested in reading the emails you send.
You must know how to show them what the value of your offer is, and that it is more than the price they will pay for.
Showing them the overall value is a technique called “drop-in-the-bucket”, wherein the person’s cost in purchasing is small compared to the benefits it gives them. This is effective in email subscriptions, blog comments, and product sales. This is because readers are giving up something valuable, which is their time, privacy, and email addresses so they can receive something valuable in return.
This important tip in copywriting works well because in giving instantaneous gratification. If they already see value in your content, your offer is certainly worthy of the cost.
You must apply these tricks to create an excellent sales copy.