Create an Outstanding Portfolio Website to Win Your Potential Clients
Your portfolio website is about 80% of your online profile. Especially if you are a freelancer doing any work on your computer, you need an eye-catching and an impressive portfolio site that consists of your best work sample and expertise. By the time your future clients open and close your portfolio site, they should have no second thoughts on their mind about hiring you.
To help with that, here are the things that you should do/ add on your portfolio site to ensure you leave the best impression on the visitor:
A Good Website Design and Development
Before working on the elements of the portfolio itself, you need to make sure your site design is the best. It needs to be attractive and straightforward. After all, the clients will open the website and continue reading only if they like what they see.
Also, make sure that the website is fast. The thing is that with a slow website, you don’t only make your client wait on the browser page to see your content, but they might actually get the feeling that your services are not worth it. Because, in the subconscious, they are always looking for a fast response, and your website represents your service.
It is best that you take help from a professional website design service provider to develop your portfolio website. You don’t need to pay a lot for a site such as this, and the money that you spend will be worth it, give that it helps you create an authority.
Ask your Clients to Leave Testimonials (Recommendations)
After all, you want to run an online business with your portfolio website selling your services. Well, reviews are one of the most important things that a customer looks at a site before making a purchase. Having good reviews (testimonials) will increase your chances of striking a deal.
93% of customers online say that reviews impact their buying decisions. Furthermore, customers are willing to spend 31% more in businesses with good reviews.
There is another study that says that 89% of customers read a business’s replies to reviews to see how willing they are to communicate with the buyer.
Thus, you need to add meaningful testimonials on your website about your work. Also, reply to the affidavit saying Thank You if possible; this will make both your previous (existing) and potential clients feel like you are humble, so you get more work.
Tell Your Story
You don’t need to write an autobiography. Keep your story concise and interesting enough.
Tell about your work and how you first got into it. Tell people why you are passionate about it, and the things that you have learned till now.
You need to add all your qualifications and experience in your story section. Most of the people check the profile before the work samples, so you need to make sure you don’t lose potential high-paying clients only because your ‘About Me’ section wasn’t properly laid out.
Hire a Content Writer/ Creator
‘Content is the King.’ This saying has been around in the internet world for a while now.
Well, if you are already a content writer, then you can take your portfolio as your project. Even if you are not a writer and your expertise is in other fields, maybe programming or video editing, it will still be helpful to have good content on your website.
A content writer can create engaging and interesting content, which will increase your likelihood of selling. Instead of only reading the things that are on your website for knowing about you, the visitors can actually enjoy the things that are on your website.
Moreover, content writers can write you SEO blog posts, which, in case they are on your site, will give you better search rankings on Google and generate leads. Useful, informative blog posts will provide visitors with a sense that you are actually trying to help them so that they will trust you more.
Show off Your Best Work
Don’t be shy or afraid of doing so. You can brag about your work as much as you want; just make sure you are not doing it till the point you seem egoistic.
While telling about your work, mention the value you created with it. You need to creatively show the benefit of the client hiring you, apart from just doing the work.
Your Contact Information Should Be the Easiest to Find.
Always make your contact information visible. Provide your email or work phone number and be available to your clients when they call you.
Remember, on the internet, people don’t read. Rather, they scan with their eyes. Most of the people will decide within minutes of opening a portfolio website. You need help making the process quick and simple for them.
A portfolio website should load fast, be engaging, interesting, and attractive. In most of the cases, it is the first impression people get about your freelance business, so you should try to make it the best you can.
Contact IT Solutions Singapore for the best website design in Singapore. We have the best web developers and content creators who can help create you a site that will impress all your clients.