Online Marketing

Overview

Marketing has changed its color a lot in the previous few years. From the very popular word of mouth to the very niche internet marketing. Marketing has undergone several changes. Some changes were able to sustain themselves for a longer period of time while some just faded away in the beginning itself.

Whatever may be the case, marketing has always been an important and an integral part of any business. In modern days, even though the conventional things have gone for a toss, marketing has been able to preserve its sheen like never before. Now, online marketing has become one of the major players in the digital era.

Target your customer market and at the same time, expose your brand to a worldwide audience maximising your ROIs via quick and efficient dissemination of information.

Marketing your business or products and services on the Internet can benefit your business by way of allowing you to focus on advertising to people who are actively searching for what you have to offer via Search Engine Optimisation (SEO) and Pay Per Click (PPC) campaigns.

It helps to target your customer market and at the same time, expose your brand to a worldwide audience-maximising your ROIs via quick and efficient dissemination of information.Your brand will also be perceived as more approachable due to the interactivity allowed by cyberspace. Simply put, integrated online marketing strategies can put you ahead of your competition if done right.

Online Marketing

Search Engine Optimisation

Search Engine Optimisation (SEO) refers to the process of organically improving the traffic to your website via search engines. This is done by positioning your business website URL on the top of popular search engine results. Besides increasing your sales leads by way of enhanced visitor numbers, your brand presence/awareness in cyberspace is also boosted.

Due to the rise of search engine use today, getting more exposure on major search engines such as Google and Yahoo is the best form of cost-effective advertising because the resulting traffic to your website is more likely to purchase your product/service as they already have the intention by searching for the information.

Pay-Per-Click (PPC) Advertising

Pay Per Click (PPC) advertising is a form of online advertising on search engines such as Google (AdWords) whereby you only pay when a user actually visits your website by clicking on your advertisement.This is one of the most effective ways to get the best returns for your advertising dollars.

With PPC, you can reach out to your target customers by bidding on keywords that you feel they will use as search terms when they are looking for your products or services. This ultimately determines the success or failure of your PPC campaign.

Social Media Marketing

Building a network of core supporters for your brand is easy due to the real-time sharing nature of social media, which is essential for any up and coming business to grow and expand. You can rely on these loyal followers to keep referring your company business and campaigns to others in the long-run if they are kept interested in your business.

Once you have built up a reputation with good social media campaigns, it is easy to continue to send messages to them and new products, promotions and special offers or even sales will be accepted more readily. Also, the more traffic your website can continually obtain, the higher your ranking among search engines.

Google Business View

With the success of Google Street View, Google has integrated the features of Street View and developed Google Business View. Google Business View gives users the ability to virtually “stand” in a location with a 360° photographic view of the area.

The high-quality panoramic imagery will allow customers to enter your business and walk around as if they were physically there, this made it possible for users to literally visualize the interior of a business at the comfort of their home.

Improve your online visibility with Google Business View

Online Reputation Management

We help businesses to manage their online presence with our online reputation management services. The service allows you to control your image and protect your privacy.

Our online reputation management services consist of assisting you in brand monitoring and helping you to strengthen your online reputation.

Video Marketing

Videos are usually given a much higher priority than pictures, text and audio files. With video, it gives you a higher chance to pass on your marketing message across. It can also help in achieving higher rankings in search engines and make your company more noticeable.

This is because pages with video send strong “Indicators of Relevance” to search engines. A video will usually make a visitor on your website stays longer, increase in unique monthly site visits and a higher click-through rates from search engines.

Lead Generation Services

There are many ways to increase your sales leads. All you need is lead generation solution. Customer acquisition, lead qualification, appointment setting as well as event marketing are among the effective methods that could boost your business.

Besides, search engine optimization, social media and email lead capture are also considered to be great sources of warm and qualified lead generation. Learning to leverage these outlets will ultimately lead to decreased marketing costs and increased ROI.

Photography Services

IT Solution provides photography services and pride ourselves on the quality of the finished product we produce. We take photographs, process and print the images to your requirements. The style of the finished images will be individual to you.

They say a picture is worth a thousand words at IT Solution and we believe that great photography captures the story, the excitement, the emotions, and even the smallest details. Good photography should be shared and enjoyed by all.