Search Engine Optimization (SEO Singapore)

Search Engine Optimization

What is SEO Search Engine Optimization?

Abbreviation of Search Engine Optimisation, S.E.O is a powerful three letter word that is crucial for survival and success of online businesses. It is an online marketing strategy which includes a mix of well-rounded techniques that helps improve your online visibility and website ranking on organic SERPs (search engine result pages).

By ranking high in the SERPS for your industry relevant searches, you can attract and generate targeted web traffic, and convert them into actual buyers, thus boosting your sales and business profits dramatically.

Non-paid Search Results

What sets SEO from SEM apart is that SEO is “free” in a sense that you do not really pay for search results traffic. Traffic generation are generally based on link building and website content creation. A top quality content for your website can deliver good ranking positions based on the keyword in search results.

IT SOLUTION is ranked number #1 for the following local keyword searches (SEO Singapore):

Search Engine Keywords
  • infrastructure storage solution singapore
  • it setup singapore
  • it setups singapore
  • it setup sg
  • infrastructure storage solutions singapore
  • infrastructure network solutions sg
  • it solution singapore
  • infrastructure storage solutions sg
  • infrastructure storage solution sg
  • it solution system server solutions sg
  • it setup relocating office system
  • server solutions singapore
  • it solution
Google SEO Ranking

Number 1
Number 1
Number 1
Number 1
Number 1
Number 1
Number 1
Number 1
Number 1
Number 1
Number 1
Number 1
Number 1

Why is Search Engine Optimisation Important?

From one business website in 1991 to almost 1 billion websites in 2014, online competition is growing aggressively. This means that no matter how great your products and services may be, if your website is not visible in the top industry search results, you will never be able to attract leads and thrive online. For this reason and more SEO is crucial!

According to a research presented by Chitika, it showed that the top listing in Google’s organic search results receives roughly 33 percent of the search engine traffic while the second site listed receives only 18% of the web traffic and it then starts to degrade from there. Research also showed that online-buyers only browse through the first two pages of search-engine results before they make their final buying decision. So, if your website is not listed in the top SERPs, imagine the large chunk of potential customers that you can lose to your competitor ranked number 1. Therefore, Search Engine Optimisation is extremely important to grab and sustain a spot in the top searches for your industry.

Furthermore, this digital marketing strategy also helps lower site bounce rate and capture target leads. By optimising your website on popular and most searched industry relevant keywords, you can easily generate target leads to your business website- attract potential customers before they go to your competitor thus increasing your chances of lead conversion into sales significantly.

Who Should Consider Doing Search Engine Optimisation?

Regardless of your industry, business size or scope, if you’re operating online then you must consider investing in SEO services. Whether you are a business start-up or an industry giant, SEO is crucial to your online business success.

The best thing about operating over the web is the fact that the virtual world provides all businesses equal opportunities to compete and foster growth. By optimising your business the right way, you can give a good run to your competition, even the large industry giants that otherwise may be extremely hard to compete with in offline industry settings.

You should invest in SEO services the moment you take your business online. Remember that it is not easy to compete on the digital turf anymore. Competition is fierce. If you don’t start to optimise your online business from the moment you go online, you will face serious difficulties climbing up and securing a top spot in your industry relevant searches.

Consider hiring a professional, reputed and experienced search engine optimisation company who can devise for you a well-conceived SEO marketing plan with the right mix of White Hat SEO strategies aligned with your business goals. White Hat SEO comprises of search engine optimisation methods according to Google guidelines and algorithms while Black Hat SEO includes techniques that exploit and conflict with the search-engine algorithms. Though the Black Hat SEO do get you the results you want however, they are not advisable typically because they are shady and unscrupulous techniques for site ranking that are strictly banned and considered unethical by Google. Site owners who resort to such techniques are penalised.

So, make sure you hire a reliable professional for search engine optimisation, so that you don’t have to suffer from serious charges and penalties posed by Google.

Search Engine Optimisation is best for businesses who want to:

  • Increase online business visibility
  • Generate free and unlimited target leads
  • Increase conversion rate
  • Lower bounce rate
  • Create brand awareness
  • Improve site ranking
  • Stay ahead of the competition
  • Boost sales

Pay-per-click Advertising (PPC/SEM) VS. Search Engine Optimization (SEO)

  • Pay-per-click Advertising

    Paid Listing - Google Adwords is a pay-per-click paid advertising. Your website search results appear as an advertisement, not in main results.
    Per Click Charge - You are charged for every click that you get on your website so it's quite expensive.
    Unlimited Keywords - You get unlimited keywords so the probability of getting irrelevant visitors and click is much higher.
    Time Frame - Your ad start appearing once you start the services but sometimes, you have to bid very high to beat your competitors to stay on 1st page.
    Visibility - Once your daily budget is exhausted, your website ads won't appear on Google
  • Search Engine Optimization (SEO)

    Main Results - SEO brings your website in main organic search results so you get much higher traffic as most of the people click on main results.
    Unlimited Clicks - You are not charged for any click as your website appears in main results.
    Precise Keywords - In SEO, we target those keywords that are very relevant and frequently searched for so you get potential visitors to your site
    Time Frame - SEO is a gradual process of improving the ranking of your website to bring it to 1st page of Google search results in Top rankings. Hence, it will takes some time to achieve 1st page ranking.
    Visibility - Once your website achieve 1st page ranking, it would be there 24x7

SEO Strategist and Content Writer

Who is an SEO Strategist?

An SEO strategist helps businesses develop and conceive a well-rounded and strategic Search Engine Optimisation plan. As an industry expert, a strategist is abreast with the latest SEO techniques, trends, strategies and algorithm changes.

They know what strategies work today and what strategies don’t. Thus, based on their industry knowledge, insights and experience, they can successfully conceive a result-driven and winning SEO plan helping your business dominate the SERPS and enjoy unmatched online business visibility.

Who is an SEO Content Writer?

When devising a winning internet marketing plan, it is crucial to create original, creative and compelling content that is optimised with the right keywords so that it is crawled by search engine spiders and indexed in the top industry searches; and written in such a way that it stirs excitement, thereby prompting readers to take the desired action. And this is exactly what an SEO content writer does!

An SEO Content writer helps businesses create quality and original content that is relevant and tailored to the client’s brand voice. The writer ensures the content is in compliance with search engine algorithms, keyword rich and SEO optimised (supporting on-page relevancy-signals for organic searches).

How Can Search Engine Optimisation Help?

SEO offers numerous advantages to businesses operating online. By optimising your business website the right way for top industry relevant searches, you can:

  • Increase your brand exposure
  • Foster business growth
  • Beat competition
  • Secure a top search engine ranking
  • Attract targeted leads
  • Increase conversion ratio
  • Strengthen your local and global market position
  • Securing a good online presence
  • Flexible and Measurable

Through search engine optimisation, you can easily take advantage from all this and secure a high web ranking for your industry.

Besides, organic search is the largest web-traffic driver and revenue-generator for websites in most industry sectors. In fact, 70 percent of the URLs that users click are organic search results.

Did you know that:

61%
61% of the organic searches translate into sales
72%
72% of Millennials currently research & shop online
15%
Organic-searches have a almost 15% close rate as compared to 1.7% close rate from outbound leads
44%
Nearly 44% of digital shoppers start shopping by using a search engine

Learn More..

It is notable that SEO remains as the top source of traffic for many websites and a good marketing investment for companies. Experts in IT Solution will help your company to implement SEO as part of your digital marketing campaign effectively. We are all geared towards helping you to achieve your overall business goals. If you are keen, do contact us to learn more.