Modern technology is much closer to us than ever before. We are practically glued to our devices than were are living in the real world. Such a phenomenon is happening across the globe. For businesses to capture this market, they must go online for their marketing and promotions. Thus, giving rise to the world of digital marketing.
Digital Marketing & Its Importance
Marketing is connecting with a target audience at the right time and place. Digital marketing is connecting to an audience via online avenues. As almost everyone now uses the internet one way or another, digital marketing plays a vital role for businesses to cater to everyone. Among the importance of digital marketing are:
Best Digital Marketing Consultant in Singapore
IT Solution is proud to be recognised by Singapore Brand as the Best Digital Marketing Consultant in Singapore for 2018/2019. The internet today is saturated with a plethora of products and services, often promoted in the consumer’s face. Though this is how marketing captures audience attention, it is a big turn off. By using digital marketing, brands and businesses can make the difference. IT Solution has had many successes with clients when it comes to utilising digital marketing approach. One case worth mentioning is that we spent only 10% of a client’s allocated budget while successfully achieve their marketing goals. Our approach: smarter marketing automation doubled traffic to the client’s website. Hence, we are the best digital marketing consultant in Singapore, worth your investment and success.
A) The Right Strategies
Search Engine Optimisation (SEO)
A persuasive three-letter that helps increase your online brand or company presence and achieve better search engine ranking for your company website. On-page SEO means the quality of your website. This SEO optimises your website’s code, structure and content. Off-page SEO means activities that happen outside your website. This SEO services builds organic links and researching keywords relevant to your unique offering. Successful on-page SEO will lead to excellent off-page SEO. People will want to link or mention a good quality website with remarkable contents.
Search Engine Marketing (SEM)
It looks and sounds similar to SEO, but SEM services is a method used to place websites at the top of the search engine results page. This is a strategy if you want your website to be the first to appear when users search via the search engine such as Google.
Not only as an online business presence, but a website with a well-thought user interface or user experience design will also increase user engagement. The user interface or user experience is closely related to how well a website places relevant content that will lead to conversions. It is also a subtle way of enhancing user experience with the site.
Once a website is built, it needs constant upgrades and improvements. Having a website comes with website maintenance to ensure brand consistency with all of the company’s product or services offerings.
As part of marketing, blog writing is a strategic approach to provide necessary information to the audience. The audience looking for information will be attracted to contents written in blogs, thus, leading to customer action.
Online Reputation Management
Online reputation is crucial if not more important now than ever. As people take their comments online more often, it is best to hire professionals to control and engage in conversations with users. It also ensures people get to the right resources when they look for your business online.
b) The Right People
Now that you have the strategies in place, do you hire anyone to execute it? Our advice: Get professional help. At IT Solution, we have helpful IT experts and digital marketing specialists. They are ever ready to help you customise digital marketing strategies, execute digital marketing campaigns as well as monitor the performance. The following are more client case studies that we have successfully helped:
How Can IT Solution Help?
Limited Media Exposure
Before engaging with IT Solution, our client was having difficulty in building their online brand presence. Once they enlisted our services, our client now has better online exposure with reputable online media mentions. These media mentions include The Straits Time, Todayonline, Equities.com, Singapore Business Review, Channel News Asia and many more.
Save 90% of the Digital Marketing Cost
A client came to us with an allocated budget for digital marketing. The concern goals were to get more conversion for every cent. We helped our client reduce Google Adwords cost from $10,000 to $1,000 per month yet doubled traffic to their website. Outcome: Low advertising cost with high conversion.
Save 50% Of The SEO Cost
We helped our client save up to 50% of their SEO cost while increasing their website conversion rate.
Easy Content Copywriting
Our client was concern about less traffic heading to their website. Our approach: produce more SEO-friendly articles and save 50% of their content copywriting cost. The outcome: SEO-friendly articles drives more traffic to their business.
IT Solution is Mentioned By
You can get a complete Managed Digital Marketing Services package. It also comes with a dedicated IT Account Manager and expertise from our professional team. The package can be customised to include the following services:
- Website Development / Maintenance
- Blog Writing / Content Marketing
- Media Writing and Posting
- Online Reputation Management
- Design Services
- Social Media Marketing
- Web Analytics