Questions to Consider When Looking for Digital Marketing Agencies in Singapore
Nowadays, online marketing is all about figuring out what are the target markets and the best outreach strategies in marketing. It gets more complicated when comes to digital marketing where people’s attention split across a wide range of platforms. The huge consumption of social media marketing platforms has led to the rise of digital marketing agencies – to ensure the brand presence while promising maximum reach.
Therefore, we can see that the demand of having a social media manager or an outsourced digital marketing agency (to take care of the company’s marketing needs) is increasing rapidly. However, start-ups must have their hiring filters when they are choosing the right digital marketing agency.
How to Choose the Best Marketing Agency?
First thing first, you must get to know (or in other words, identify) the services they offer and their expertise in one stop digital marketing. From the right UX design, social media advertising methods to conversion path analysis, all these are the main factors that determine whether your business gets sales or not. Here is the quick checklist :
- Website strategy,
- Website design and development
- Blogging and content creation
- Search engine optimization (SEO Singapore)
- Search engine marketing (SEM)
- Email marketing
- Social media marketing (SMM)
- Online advertising (PPC, Google AdWords, Facebook Ads, etc.)
Do You Know the Staff Competency?
Did you know that the staff competency is as important as the company performance? As such, staff competency is one of the important filters when you are shopping for a good digital marketing agency. On top of the basic digital marketing skills, a digital marketing agency must also have a sophisticated grasp of available media channels, the ability to identify potential opportunities, as well as creative thinking skills.
Do You Know Their Core Strength?
Some people say looking for a perfect agency is like finding a needle from the haystack. However, it is not always the case. Understanding their core strength in marketing strategy as well as your own marketing needs will help you to navigate the way to find a good marketing agency. You may find out their core strength and expertise with these few simple questions:
Do They Have Experience in Your Field With Similar-sized Companies?
Please bear in mind that all agencies are different. To have the optimal experience with an agency, you will want to make sure that they truly understand every nook and cranny of your industry. Thus, having clients in the same industry (or even in the same vertical) can actually allow them to execute the proper and relevant marketing strategy that suits your business needs.
What Are the Customers’ Testimonials?
You may want to know the customers’ reviews and are the testimonials authentic?
Have They Won Awards in Your Category?
Yes, awards and recognition vouch for the capability of the marketing agency. Check if they have won any awards in any field in recent years – that will help you to decide better.
What Are Their Past Experience or Successful Case Studies?
When it comes to understanding the success of the marketing agency, the key indicators should include the following:
- Can they execute the marketing plans and remain agile and vigilant to address any challenges?
- How many clients do they currently work with?
Instead of just looking at the numbers, you can also try understanding the strategy behind the success:
- What was their strategy to achieve the target?
- How many people worked on this marketing plan?
- How long did it take to execute this campaign?
- Time spent on testing the campaign?
Does the marketing agency understand you?
This is the most important trait that a digital marketing agency must have. They need to be a good fit and mesh with your personality. They need to see your company vision and be able to execute your ideas. On top of their performance, staff competency, and awards, they must be able to understand your business goals.
Are You Looking for the Best Digital Marketing Agency?
With IT Solution Digital Agency Singapore, you can pay just starting from $500 per month to get a wholesome Managed Digital Marketing Services package that includes the assistance from a dedicated IT Account Manager and expertise from our professional team. The package can be customised to meet your business needs. Contact us today to discuss your marketing strategy!