What is PPC Advertising and How Does it Work?
Pay-per-click or PPC Advertising (or Search Engine Marketing) is a method of utilising search engine advertising to generate clicks on a website rather than ‘earning’ them organically. These are those sponsored ads you see at the top of Google’s search results that has a yellow label.
Every time that ad is clicked and sends a visitor to your website, you have to pay a small fee to the search engine. If your PPC campaign is well designed and runs smoothly, then that amount will be minimal, and you will eventually pay because the visits are worth way more than the charges! For instance, if you are paying $5/click and profiting from the click results with a $300 sale, then PPC Advertising should be a no brainer.
How Clicks Benefit Searchers, Search Engines and Advertisers
According to research, most searchers click on paid searched ads more times than any other type of digital advertising. In other words, we can say that people don’t mind if they see advertisements in the content. However, the services or products in question should be worth their money. Since we generally depend on search results when searching for anything we need to purchase, these ads seem highly relevant which automatically makes them click-worthy. Plus, since Google has already incorporated an algorithm to ensure that PPC campaigns meet user needs.
The short and sweet version is that the more they click, the more money you make. Thus, it can turn into some serious wealth if you are an advertiser. Users reveal their intentions with the terms they use to search out the product/service they are looking for. Therefore, as an advertiser, you can measure the quality of the traffic your ad receives from each search engine click. From this, you can modify your campaign to attract more accordingly.
Search Engine Marketing and PPC Advertising
Search Engine Marketing benefit since PPC advertising allows them to cater to searchers and advertisers at the same time. The former make up their user base while the latter provides them with a steady stream of revenue per each click their ads receive. The fact of the matter is that search engines give users relevant results while offering targeted and revenue-generating advertising mediums.
One of the unique benefits of PPC Advertising is that search engines reward both the highest bidders and ads that most users find useful. In other words, Google recognises good performance and gives out rewards accordingly. So, the better your ads in the campaign, the better your click-through rate and the lower your costs. It’s that simple.
By far, the best and most popular PPC campaign platform to start is Google Adwords. However, it would also be a good idea to engage an IT company that handles IT services such as Search Engine Marketing services professionally.