What is PPC Marketing and how does it work?
Pay-per-click or PPC Marketing (also known as Search Engine Marketing) is a method of utilizing search engine advertising to generate clicks on a website rather than ‘earning’ them organically. These are those sponsored ads you see at the top of Google’s search results that are marked by a yellow label.
Every time that ad is clicked and sends a visitor to your website, you have to pay a small fee to the search engine. If your PPC campaign is well designed and runs smoothly, then that amount will be minimal and you will eventually pay because the visits are worth way more than the charges! For instance if you are paying $5/click and profiting from the click results with a $300 sale, then PPC Advertising should be a no brainer.
How Clicks are beneficial for Searchers, Search Engines and Advertisers
According to research, most searchers click on paid searched ads more times than any other type of digital advertising. In other words, we can say that people really don’t mind if they think they are being advertised to provided that the services or the products being pushed are worth their money. Since we generally depend on search results when searching for anything we need to purchase, these ads seem highly relevant which automatically makes them click worthy. Plus, since Google has already incorporated an algorithm to ensure that PPC campaigns meet user needs.
The short and sweet version is that the more they click, the more money you make which can turn into some serious wealth if you are an advertiser. Since users reveal their intentions with the terms they use to search out the product/service they are looking for, as an advertiser you can actually measure the quality of the traffic your ad receives from each search engine click and modify your campaign to accordingly to attract more.
Search Engine Marketing benefit since PPC advertising allows them to cater to searchers and advertisers at the same time. The former make up their user base while the latter provide them a steady stream of revenue per each click their ads receive. The fact of the matter is that search engines are made to provide users relevant results while offering targeted and revenue generating advertising mediums.
One of the most unique benefits of Pay Per Click Advertising is that search engines reward both highest bidders as well as ads that most users find useful (read click on the most). In other words, Google recognizes good performance and gives out rewards accordingly. So, the better your ads in the campaign, the better your click through rate and the lower your costs. It’s that simple.
By far, the best and most popular PPC platform is Google Adwords and a good way to start off as a PPC campaigner. On the other hand, it would also be a good idea to engage an IT company that handles IT services such as Search Engine Marketing services professionally.