Why is Logo Design Essential for Business Entities?
In business, a logo is absolutely essential for being a part of a company’s identity. Thus, a logo design, as an area of graphic design, should be made carefully with several considerations. These include the company’s vision, mission, and philosophy in order to enrich every line, shape or colour with a company’s value.
A logo is a graphic symbol, emblem or mark used by individuals, enterprises or organizations to promote public recognition. The popularity of a logo started in the 1950s when Modernism shed its roots as an artistic movement in Europe. Eventually, it became a commercial movement in the United States. At the time, visual simplicity of Modernism functioned as an effective tool to create a company’s public impression in its simplest form.
A Company’s Logo and Identity
A logo primarily functions as an aid to elicit recognition and to represent a company’s brand or corporate identity. As part of a company’s identity, a logo can feature a company’s name with embellishments like a single colour or more. Usually, it has a little graphic touch that uniquely represents the entity. A logo is substantial for being the basis of other marketing materials such as packaging, stationery, signage, and promotional materials, defining and symbolizing a company’s character. A logo design strengthens a company’s image and identity that give a psychological advantage over the competition.
Types of Logo Design
There are three types of logo design; they are symbolic (iconic), wordmark (logotype) and combination mark.
- Symbolic (iconic). A compelling but simple image that is emblematic of a particular product or company. It uses imagery that delivers an abstract or literal representation of a company. A symbolic logo is recognizable, memorable and illustrative.
- Wordmark (logotype). A unique type of font that comes in a lot of possible shapes, styles, and sizes. These elements convey a different impression upon viewers. The type font can include hand-drawn letters, characters or symbols that can potentially capture the readers’ interest.
- Combination mark. A combination of a symbol (icon) and text logo that represents an image that a company tries to create. This design provides supplemental clarity about a company.
Designing a Logo is a BIG deal!
Because of the long term implications of your company’s establishment, designing a brand identity is inevitably an important decision. A good logo can last at least a decade. More often than not, professional touch is important to consider. Even if a person has a good sense of design, a professional designer is necessary. A designer can help determine whether or not a specification can transfer easily into print or other technical considerations. A designer will also identify the meaning of a logo, He or she will think of appropriate logo colours that have various connotations and associations through social and cultural conditions relative to the company’s establishment.
Overall, as important as marketing in business, our logo design services play a big role in signifying the existence of a business in a competition. To leave a good image or impression of a company, it is advised to hire a professional firm with experienced logo designers to make an artistic and functional logo design that attracts the public.