Why You Need to Establish Your Website with a Dedicated IP Address
IP stands for Internet Protocol, which functions as a unique address assigned to each computer that is connected to a certain network. It is a unique series of numbers that identify individual computers that access the Internet. Using a shared IP address can lead to a host of potential security threats and search engine discrimination. The benefits of dedicated IP addresses are often misunderstood and overstated. However, the most significant benefit involves not sharing an IP address with potential email spammers, who are frequently blacklisted by mail servers. The owner of a dedicated IP address has exclusive use of and control over that address. Meanwhile, if you share an IP address with another user, and that user engages in spamming practices and ends up on a blacklist, your site is likewise blacklisted.
There are numerous reasons why one may need a dedicated and not shared IP. For one, if you have a website that drives a large volume of traffic, you should have a dedicated IP to maintain and increase your browsing speed. It can also eliminate any changes that your site crashes anytime due to heavy traffic. Also, having a dedicated IP means not sharing the server with other websites. In effect, you don’t have to worry about other websites running unscrupulous scripts and putting the entire server at risk. Overall, an IP address boosts your search engine rankings and assists in building your customers’ and prospects’ confidence in your business.
As for the benefits of having a dedicated IP, the most prominent is, of course, you will have less downtime. While this is usually only for a very short time, it can wreak havoc on your gaming. Having a static address eliminates this risk. Those using dedicated IP addresses are in sole control of their reputation and need not concern themselves with the actions of other users, even if they share a server with other users. Dedicated IP also help provide more stability.
The problem with shared IP lies in their very concept – sharing a single IP address on the web for different websites has its own set of stability and security issues. Dedicated IPs are also good for business identity. This is especially if you are going to host your own online-store or other e-commerce related website. Secure e-commerce websites need SSL certificates for accepting credit cards online in order to provide security for your customer’s data.
Web hosts usually offer a shared SSL certificate where clients can share the Web host’s SSL; but on the website which uses dedicated IP address, customers will feel more safe making transactions. Having a few SSL certificates on a shared IP address may cause issues with older versions of some browsers. In this case, all the visitors of such websites will receive a message containing information about an untrusted connection. A Dedicated IP address helps to avoid such issues.
Ensuring Better Web Performace
A dedicated IP is also helpful if you require higher performance for your site. You can get longer process timeouts for long-running applications and faster handling of website traffic from the web server. In addition, you can get better protection if the server’s shared IP gets attacked by a Distributed Denial of Service (DDoS). Finally, with a static IP address, you can access your PC no matter where you are in the world. Using programs such as Remote Administrator and PC Anywhere lets you log into your work or home PC no matter where you are.