How to Generate Leads Through Your Website
A website can be created by anyone, but not everyone can make a lead-generating machine. The website should be a business mechanism that lets you convert website visitors into leads who will later purchase your product. Then, they will later become advocates of your products and services. This is the goal of every website owner, but they fail to do the right measures that allow them to streamline the process of conversion. This is beneficial to their business sales, inquiries, referrals, and engagements.
If you want to build a website that will generate leads for you, there are helpful tips here on how you can do that.
Why Do You Need Leads for Your Business?
Knowing how to generate more leads that will benefit your website is about numbers, but that is just in the beginning. If there are more leads on your website, you can collect more information based on their behaviour.
You need to have a reliable tool that tracks the prospective leads upon arriving at your website. While you collect information about the behaviour of your user, you can use a solid marketing funnel and start targeting content that your ideal customers will like.
Marketing and sales should work well together. You can generate leads who are at the bottom of the funnel without needing the help of your sales team.
A lead-generating website is unlike a sales brochure. Unlike a brochure that someone reads passively, a website is a tool people use to find new information when they do an action. These include clicking on navigation links, zooming in to see product images better, completing inquiry forms, and others.
If your website is very usable, it turns into a tool for you that you can easily work with. It is effective in helping visitors find valuable information so they can perform an action. Websites that have poor usability are frustrating to users. Poor website usability sends ripe prospects to your competitors, and you do not want that to happen.
The web design should be responsive, which means it should different techniques that allow websites to automatically adjust for the best display on any screen size. Hence, the experience of users on your website are consistent no matter what kind of device they are using. Due to this display continuity, users are familiar and become comfortable with accessing your website from any device.
Slow-loading web pages are frustrating to users. The page-loading speed is essential to usability, which is why Google makes it an important factor in the search algorithm. There are many techniques and designs that need optimized speed, so make sure your website loads in not more than 3 seconds.
Optimize the Conversion Funnel
The conversion funnel of every person is different, and that is not a coincidence. Imagine it this way, you want to buy another pair of shoes which you will use to train for a marathon. Most likely, you are going to read several articles about the best running shoes, do some comparison, and buy the one that seems right for you.
That involves two or three things to consider with the one you go for.
Now, you need to buy a new car. The running shoes cost $100, but a new car costs about $15,000. That is a very big difference.
You will do more research, investigate the car companies you are considering, look for online reviews, and even call the company. The new car needs more than three things to consider before you buy it.
By using tools that help you understand what customers need to consider before clicking on the “buy” button, you will totally generate leads.
According to the information you gather, you can optimize every touchpoint for your buyers wherever they may be in the conversion funnel.
The Website Should Accurately Communicate What Your Intentions Are
You want your visitors to be informed so you can persuade them to gain the confidence to stick with the conversion. Prior to asking them if they want to buy or inquire, your prospect should have enough trust in your business otherwise they will leave the website. This could be stressful at times, so you may hire a website maintenance company to help you. Basically, the tasks involved in the process include:
- Putting your contact phone number so that prospects can speak to a representative for their questions or queries.
- Publishing interesting and compelling headlines about your products that say exactly what they need in the product.
- Publishing high-resolution images that will resonate with their experience or what they want to experience.
- Publish a sales copy that will inform and demonstrate value to website visitors so they will be compelled to take action.
- You must use call-to-action that says exactly what they must do to get the outcome they want.
Welcome Website Visitors
The home page is what gets visited the most, and it is also where you must be able to catch the visitor’s attention. Once they leave, there is no guarantee that they will be back.
You can prevent them from going away and generate leads as well. You can try creating a welcome gate or dropdown overlay. To make it easy to use, it should slide down after a few seconds, and they should have the option to dismiss it.
This space can be used for telling visitors some website information, pointing them to important pages, and asking them a question.
For instance, you can welcome visitors by offering a quick free analysis of their website. Once people sign up for analysis, they are converted to leads.
A video can also be used to welcome your visitors, and it has been proven that it gets their attention. Most people would rather watch a video than reading content to learn about a product or service.
No matter what you choose, make sure that there is an appropriate call-to-action. It should ask people to sign-up for a newsletter, get a lead magnet, or take what you are offering. They will not know what action to do unless they hear it from you. This is an important aspect of lead generation.
Offer Them a Lead Magnet
Come to think of it, there is no reason why your visitors are going to give their email address to you. No one wants to receive more emails, which is why you must make sure it is worthwhile. If you want them to give you their details, you can turn them into leads and customers. That is what lead magnets are.
Most of the time, lead magnets are digital products like checklists, eBooks, worksheets, and similar things that help potential customers to find a solution. If it has value, visitors will be happy to give their email address. After they do, you can nurture them into leads by keeping in touch with them.
A digital file is not the only lead magnet that can be offered. A lot of companies are offering demos or free trials of their product and services.
SEO is an important component when it comes to internet marketing that the majority of companies do. Google processes billions of searches every day, and organic search cannot just be ignored by a huge prospect pool.
A website that is configured for SEO does not automatically mean that the content will be visible on search engines. You must make your website SEO-friendly, and SEO-performing.
To make it SEO-friendly here are elements you need to have:
- Every page must have a title tag
- The meta description on each page
- Header content on all pages
- Body content on all pages
- URL with a clean structure and custom
- Robots.txt file
- HTML sitemap
- XML sitemap
- 301 redirects
- Redirect to www from non-www or the other way around
- Content management system
- Blog functionality
Have a Solid Relationship with Prospects
It is true that consumers and brands can build a friendship with each other. If you think about the brands you like, the reason why you are drawn to them, follow them on social media, and engage with them is because of friendship.
You are part of the company’s community, and that is what your leads to give you.
In every chance you get, ask them to connect with you. It does not matter if you are sharing interesting videos, soliciting content generated by users, or offering free YouTube videos. You should give them a reason why they should visit your blog each time you have a new post published.
You must respond to those who comment or try to connect with you. If they send you an email, make sure to reply. If they comment on Facebook, give an answer or even an emoji would do.
Your prospects should know that their contributions to your brand are valued.
These are 7 ways you can do to generate leads. The most important thing is to be genuine to them and never give them a reason to lose trust in you. They will become happy customers who want to purchase your product and even spread a good word about your brand.