Looking Forward to Getting into 2020 Marketing Trends
Marketing is very exciting, especially for those who are in this field. Many rapid changes and developments have been caused by this digital evolution. It comes with major implications on how brands are strategizing campaigns and interact with customers. If people are to learn anything, it can be hard to have a prediction of where people are going.
2020 is the beginning of a new decade and that is why people are looking forward to marketing innovations. There are new technology trends that marketers can explore and many ways of how they can find and connect with their buyers. Based on a lot of analyses and predictions, here are the marketing trends you can look forward to this year:
Is your sales team using content that the marketing team produces? As marketers, are you collaborating with your sales team in creating content to help close deals?
If you are, then you will be good at selling.
Assignment selling is intentionally using informed content about your products or services in resolving major concerns. The purpose of this is to answer questions of prospects in the sales process so they can be more prepared when there is a sales appointment.
Your sales team’s direct result with the content creation of a sales process is to make prospects more well-informed. By doing this, it is easier and faster to close sales.
In addition, less time is consumed by your sales team in answering questions that have been asked before because of assignment selling. There is a more efficient sales conversation and they only exist with prospects who can understand what you are offering.
If you have not realized it yet, this year is when many people are seeing how artificial intelligence (AI) has become more dominant. It is surely in the centre of the future’s global business and industries. The truth is it has taken over a lot of simple jobs.
For instance, Uber uses Knightscope K5 robots in patrolling parking lots, as well as large areas in the outdoors so they can predict crime to prevent it. The robots can report any suspicious activity, read license plates, and even collect data so they can report it to their owners.
AI can also analyse search patterns, consumer behaviour, and use the data it collects from social media blogs. The data they collect will help businesses understand how customers can find the products and services they offer.
One of the most exciting examples of an AI practice is chatbots. Mastercard now has a bot that responds to people who contact them through Facebook messenger. The bot also uses natural language processing software to figure out what the customer is asking and responds like an actual person. They also used for automating payment handling.
AI implementation will be seen in:
- Product recommendations
- Basic communication
- Email personalization
- Content creation
- E-commerce transactions
There are already 65% of consumers from age 25 to 49 who are using voice-enabled devices that conduct searches daily. They expect that number to grow exponentially during the next decade’s early years. When it comes to brands that need a more personable and new approach to SEO prioritizing in conversational marketing, voice search content optimization is included. Voice searches will take over 50% of searches this year.
Furthermore, since answers are pulled by voice search devices from position zero, obtaining coveted search results has become more important to marketers now. It used to be a race to reach the organic spot first on search results, but the goal is to now reach a spot above that.
Revolution of Mobile Marketing
It can be difficult to accept a big part of an online group to use their cell phones to access the substance they are producing. Whether they can be seen through your blog, site, or life records based on the web, portable watchers are continuously expanding.
In line with this, it is certainly helpful that you are constructing a better website or blog that is progressively versatile. If a web client is searching for answers, they want a site that is easy to navigate, read, and explore.
Cell phones are used to open the majority of messages today. This is an implication that you must maintain the portability of your messages, and make them inviting. They must be easy to read on a cell phone to make sure people who have access can easily see them.
Content that is Shoppable
Brand influencers still have a strong position when it comes to an effective digital marketing strategy. Making them produce shoppable content means that readers can feel like they are receiving a personalized recommendation and triggering a quick purchasing desire. This is real-time marketing, most of the time with the main tool and user-generated content. With shoppable content that is personalized, interactive, and a buyer’s journey cut short.
The exciting news is that shoppable content is not only for retailers. It has become more useful and common for professionals that links you to appointment scheduling through video content.
More data collection and technological advancements already have a huge impact on possible personalization levels and what consumers are expecting from brand interactions.
The consumers today are full of marketing messages that come from different channels until where they have begun turning them out. Traditional advertising is not as effective, which is why personalized marketing is better. It forges a real connection between the brand and its target market.
80% of consumers are more interested in doing business with a brand that provides a personalized experience.
Marketing personalization is not just limited to an automatic changing of someone’s name you want to address in your newsletters. Technological improvements like AI with more data collection and social media insights, as well as other sources have made this possible. They made it easier to hyper-personalize content, design, product recommendations, and others.
Social Messaging Apps
If you only consider social messaging apps for exchanging emojis with your friends, you are wrong.
There are 1.3 billion active users of Facebook Messenger, and people and businesses send 10 billion messages on Facebook each month. WhatsApp has 55 billion messages sent every day between their 1.6 billion active users. These social messaging apps are the top three.
Based on these findings, it can be said that social messaging apps are very popular. Since it shows that people spend a lot of time messaging with each other, it is more sensible to use it for marketing. The products and services of a company should be marketed where potential customers hang out.
Social messaging is useful for directly sending messages to customers because they are personal and add value to user experience. Additionally, people are expecting businesses to be present on the apps they regularly use because it lets them have direct interaction with them.
Data Analysis that is Segmented
Analytics is now a norm in marketing in the last decade, and that will stay the same when we move forward. They are important in helping us examine the initiatives that work, and which ones need some help. They are helping to identify milestones, benchmarks, and goals that need to be accomplished. That is why people will start to see interpreted data differently. While technological advances have set in, segment data sets are accessible. There are AI-backed analytics and capabilities and improved real-time dashboards. These functions are helpful in tackling data easier, faster, and more efficiently to make marketing more insightful.
Using Livestream Video
The majority of customers prefer to watch a live video compared to reading a blog post. This is together with about half of the users who watch Livestream videos once a week or more. Some customers watch once a day. It is easy to see where the medium is.
YouTube, Facebook, and Instagram make it easy to create a live video. In order to start a Livestream, you need a smartphone and social media account.
Video live streaming encourages real-time interaction with customers and their prospects in a way that is more cost-effective.
The viewers are not choosing to view your content anytime they choose because they are there to see your content based on your schedule. Therefore, there is more natural engagement.
It is true that consumers are interested to read what your content says, but they would rather engage. You can expect that there will be a huge interactive content proliferation that entertains and keeps people longer on your page. Quizzes, games, and other interesting marketing experiences are a lot more fun than traditional content. They also more shareable because others will also be interested.
You can take note of these exciting marketing trends of 2020 to think of a more interesting marketing strategy for your business.