Introduction of Disruptive Marketing
Disruptive marketing is not just a buzzword because it is changing the way Singapore people must react to it. People must understand it differently and accept the advertising strategies of companies. This is a way for them to stay competitive because they rethink their marketing practices and rules. Therefore, Singapore marketers must take more risks and just go with their intuition. Even if consumers receive like 10,000 brand messages in a day, disruption has become more important.
From the standpoint of a consumer, all this change leads to uncertainty and confusion. If you want to know more about disruptive marketing, you will find a lot of tips here. You will also have a full understanding of what you can do to transform your business using disruptive marketing.
About Disruptive Marketing
Disruptive innovations are what make things accessible. They consider things that only a certain population segment can attain, and think of how it can be distributed. This is connected to disruptive marketing because it has the same idea because it takes something that people are used to. After that, they think of a different approach that works.
Brands that apply disruptive marketing to their strategy take all their knowledge about traditional marketing and forget about them. Brands apply marketing concepts in a way that is more approachable, but consumers want to get in the loop these days. Consumers want to access, and that is what disruptive marketing gives. It creates a connection between brands and consumers on a rawer level.
Disruptive marketing captures the attention of people because of the risks it takes. It also embraces all concepts. It also gives a shock value which is what gets people’s attention. It practices innovation. Disruptive marketing encourages consumers to have different thoughts on things, and it analyzes any kind of data.
5 Disruptive Marketing Tactics
Understand the Industry You Belong To
Before creating a strategy for disruptive marketing, you must understand where to focus on. You can use Google tools and others to help you gain knowledge about the industry’s depth, products, and or services. Think about what the industry’s weakness is or your potential customers who have needs that need to be addressed. After that, figure out if your brand can provide an unmet need and from there you can come up with something new or start making improvements that will work.
For instance, there is a fast food restaurant that improved its milkshake sales by changing how they position them against desserts and sodas. Instead, they positioned their milkshakes with morning snacks like doughnuts, bananas, and bagels. That is because they realized the majority of their customers bought them for a morning snack.
Entertain Artificial Intelligence (AI)
There has been a major change in business ever since Google and Microsoft have started using AI strategy in 2017. Everyone else followed suit because they saw the improvements.
AI can now be seen in software programs that automate tasks with machine learning. They have eliminated redundancy, use analytics, and employ the voice recognition feature to collect and organize data.
In the next few years, executives will start using AI to lessen repetitive tasks like paperwork by 82%, and timesheets by 78%.
With the availability of AI technologies today, it means that forward-thinking agencies have started to adopt AI so it remains competitive. They also want to win their business tactics and strategy.
Today, people are seeing more of AI-powered business solutions that dominate the market. They now use data analyst automation, communications solutions, virtual personal assistants, information gathering, and automated research reports.
Take a Stand
When you first started your business, you might have a purpose for why you opened it, which will be your ultimate achievement. It is based on the ideals and values of your target audience. Taking a stand for something that is of importance to your customer is a great and easy way to improve your brand voice in a marketplace that is oversaturated. Keep in mind that taking a stand help you gain community and customer support, and you will have a sense of affinity over them.
One famous brand that takes a stand is “TOMS” shoes. It is a business that makes an effort to extend help to people around the world with their needs. When someone buys a pair of shoes from TOMS, they send one pair to a child who needs it as part of their celebration.
If your company does not have the capacity to do something like this in terms of corporate social responsibility, you can still be passionate about a cause. This is where you can use disruptive marketing techniques to show that you stand for something.
Utilize IoT Well
There is a reason why the IoT is known to be the mother of all infrastructure. The Internet of Things (IoT) is the main technology that revolutionizes everything around us today. Businesses must start paying attention to this.
IoT has disrupted the way devices communicate to connect with each other, the users, and the way networks share data with no human intervention.
Today, there is 69% of companies that already use IoT or are planning to adopt it over the next 12 months. Within two years, there will be a lot of new product designs that contain IoT technology, and this added feature will have minimal cost only.
IoT devices have started to reshape industrial settings by having real-time notifications and alerts which leads to more efficiency and reduction of cost. In the shipping industry, using IoT sensors on packages and vehicles leads to having a better tracking system used for transportation and cargo operations, which lessens the risk for delays, theft, and a lot more.
Some businesses have already adopted using IoT in smart devices to improve business operations in monitoring products and customer support. It can now be seen that some cars use IoT smart devices by using the network system to aid functions that tell the customer and manufacturer if the product fails.
Be Unique and Meaningful
Maybe part of the most crucial things you would have to remember when it comes to designing a disruptive marketing strategy is to be different. You must aim for something that makes you stand out from competitors. That does not mean you will be different just because of it.
The disruptive marketing strategies you do must show the world something that they have never seen or experienced before. However, you must also give them something that is valuable. For instance, creating a plate that shrinks when you wash it is something new, but people will not use it.
You would have to assess how your marketplace is, and your computer must figure out what the appeal of “disruptive marketing” is to them. For example, if you sell speedboats, you can partner with a multinational technology company that focuses on e-Commerce so you can sell your products through their website. Then, the speedboats will be delivered to your customers in gigantic boxes.
This is a way for you to make your marketing innovative and exciting. It also shows that your company wants to make the shopping experience of your customers to the next level. They will never forget about the moment when they receive the gigantic box with a speedboat inside it.
Why Customers Respond to Disruptive Marketing
- It is approachable – Most of the time, disruptive marketing has a story that captures the understanding of consumers.
- Affordability – Disruptive marketing strategies do not have to be expensive for it to become effective. All it needs to do is change the way things are done even for a little. You probably do not think a lot about buying air fresheners because all it matters to you is the scent.
What if you can achieve something more than that? What if you can create a mood based on the scent that reflects your décor?
- Getting behind is easy – The marketing campaigns of disruptive marketing says things that people do not say out loud. It does not matter if it is taboo, scary, or disturbing the message is; they will get it out there.
- Imitated but never duplicated – One of the main reasons why customers respond well to disruptive marketing is because duplicating it is hard. Companies who attempt to position their brand in a way that is related to the first one that did it will be ignored. When you get that kind of advantage over the competition, it is only sensible to do everything it takes to stay on top.
The world is already over-saturated, but disruptive marketing gives companies a way to stand out. Even if someone attempts to steal what you stand for, you will always have a way to prove your company is better. There is innovation, uniqueness, and open-mindedness in disruptive marketing that you can use to your company’s advantage.