The Relevance of Video Marketing in Taking Your Business into Greater Heights
If you are in search of effective video marketing solutions that can:
- Expand your business
- Sell more than what you are currently selling
- Attract more target consumers
- Take over social media by storm
… then you should add video promotion to your marketing efforts. However, you will certainly not be the first one to do so. The thing is, a lot of organisations know that today the average consumer is in search of in-depth information. Unfortunately, some written content may not be able to accommodate them at times. Plus, most do not have the time to go through reams of information when they can absorb more relevant information from a short video. That’s because you can easily include pertinent points of a video that your target viewers can see and comment on quickly with video marketing services.
Creates Personal Connections
The reason why making relatable videos is more persuasive than other online content is that it caters to the part of the human psyche that requires emotional input to make decisions. For one, videos affect the brain’s visual and auditory system. This happens by altering our tendency to pick up on facial expressions, music, body language etc. As a result, this creates an emotional connection that influences the viewer’s choices and actions.
In fact, according to studies, 80% of them admit that they are more likely to purchase a product if they watch a video outlining its features. Seeing a human being that has the viewer’s best interests at heart tends to create an emotional connection that adds credibility to the message. Once they can see you, they will automatically make a connection with you and the brand/business you represent. It’s more comforting to place trust in the face of a brand than a large organisation that most people have distrust on an instinctual level.
Enhances Digital Footprint
The bottom line is search engines love video content. Thus, adding this element into your marketing efforts can inject new life into your online strategies. However, not just any video will do; search engines typically land on content that is engaging to viewers to determine if it is worthy of a higher ranking. Since videos boast higher engagement levels, you cannot go wrong if you decide to implement Video Marketing.
If a web page has a video, it has a 50% chance of appearing on the first page of search results. Even though this number is constantly changing with new Google upgrades, the fact that video will always increase your website’s searchability will not. That’s because interactive content like this sends Google ‘Indicators of Relevance’ that can boost your rankings and thus ensure:
- 40% higher click-through rates
- 300% more online visits on the business website
- Three times more natural inbound links
…and other benefits that can enhance your business’s digital footprint. That is beside the fact that videos can be uploaded on YouTube, the second largest search engine on the globe increasing your brand’s visibility online and off.