The digital landscape has revolutionized in leaps and bounds over the last decade but Search Engine Optimization still reigns supreme as the number one online marketing strategy. The following are some perks your business can enjoy if it has a solid SEO strategy:
It’s not a Cost…It’s an Investment
SEO is not just an investment, it’s an investment that can guarantee high returns. For instance if you link it to your web analytics’ data, you can come across certain keywords that have higher conversion rates but for some reason your website refuses to come on the first page of search results. This means you are leaving money on the table which is something you can ill afford!
Effective SEO strategies can lift your website’s rankings to the top 3 positions which basically experience the most clicks. This can result in massive returns on your modest investment into SEO which is one of the reasons why it is compared to real estate – the returns can be massive if it is done correctly.
Makes you a Rockstar
Specifically your website. Think about it. If your online portal is open and accessible 7 days of the week 24/7 and all 365 days of the year, with zero employees calling in sick or late, does whatever you need it to do and attracts leads and sales like clockwork, it is basically the perfect employee. If it is optimized to its full potential, it can multitask by taking care of a number of prospects simultaneously and its limits will be defined only by you. In other words, SEO can give that sales rock star the ‘PR’ or exposure it needs to increase its appeal for your target consumers.
Enhances your social media exposure
The fact is that SEO can do more than just boost sales and conversions on your ecommerce website. In order to help your business reach its full marketing potential, it can be implemented in your social media strategy, a combination that can make your brand a force to be reckoned with both online and offline. As the CEO of the company, the challenge you will face will not be which one to pick, but how you can best integrate your SEO strategy into your social marketing schemes to reap the richest rewards.
This is why this is more than just a battle between marketers; if specialists in each branch collaborate in creating a strategy that boasts the elements needed for a successful marketing campaign, including SEO, then the collective benefits will be quite potent. In other words, instead of catering to the customers’ needs to a tee, it might be time to realize that most of the time, they do not know what they need. If your business specializes in a variety of products, then you can increase the brand’s appeal by tweaking the selection process according to color, size etc that can aid them in making a quick decision.
The result? More and faster sales resulting in greater revenue.