The Importance of Social Media in Business: Expanding Your Network
To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical benefits and a steep, complicated learning curve. It’s easy to see that social media marketing is a crucial element for success in marketing and many marketers realise the potential for social media in business is growing.
However, some of these professionals are unsure of which tactics to apply and if they are effective. Social media marketing, such as on Facebook marketing and Instagram, is not a fad. It is critical for small businesses that wish to secure a base of loyal customers in the year ahead. All business owners know it’s important to make every cent count. Finding ways to run the business while keeping costs down and customers happy is vital to success.
Social media is one of the most cost-efficient digital marketing services methods in spreading content and increasing your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers. Without marketing the business on social media, your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilising social media as part of your marketing strategy, you’ll have much more difficulty reaching anyone outside of your loyal customer circle.
Digital marketing makes it easier for small businesses to target the right customers without committing a massive budget for the process. Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers. Every blog post writing, image, video, or comment you share is a chance for someone to react. Meanwhile, every reaction could lead to a site visit, and eventually a conversion.
The number of time users spends on social media platforms is rising. It makes sense to target and connect with them on these platforms. Social media engagement is no longer a bonus for consumers. It is an important part of customer service, according to Microsoft’s 2017 State of Global Customer Service Report.
Improving Trust and Credibility
Additionally, studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing. Also, a higher number of social media followers tends to improve trust and credibility in your brand, representing social proof. As such, simply building your audience in social media can improve conversion rates on your existing traffic. More than half of 5,000 respondents from Brazil, Germany, Japan, the United Kingdom and the United States had a more favourable view of brands that reached out to them via social media.
Social media is a networking and communication platform. Creating a voice for your company through these platforms is essential in humanising your company. Social media in business is very important to make customers appreciate knowing that when they post comments on your pages, they will receive a personalised response rather than an automated message. Being able to acknowledge each comment shows that you are attentive of your visitors’ needs and aim to provide the best experience.