Tips to Avoid Too Much Advertising for Your Business
There is no doubt that digital advertising is an essential tool for businesspeople in these competitive times of today. But, it is also a fact that there is also too much advertising going on that is considered to be intrusive and even misleading. A quick browsing of websites becomes a bit difficult, sometimes due to interruptions by pop-up ads. Then there are auto-playing videos that can be irritating to the visitor. It also happens very often that we click on ads unintentionally.
Studies reveal that people who do not turn off all the ads, but they would like to see less of bad ads while they are browsing. Around 90% of people feel that a few years back, ads were not that intrusive and that, of late, there is too much advertising that is unnecessary. Pop-up ads are the most hated with the highest percentage, followed by mobile ads. The ads similar to the ones that play before videos load on YouTube are in third place.
Too much advertising can create a poor impression of your brand in the minds of the consumer, and to avoid that, you can make some changes to your digital marketing campaign.
Here are some valuable tips you can consider to optimizing your advertising campaigns:
Be Honest
It would be advisable not to attract consumers by putting misleading ads. Even if people get lured by such ads, they will eventually realize that it is not what they were looking for. As per research, many people reveal that they are often forced to click on an advertisement. It would be better not to put such ads that can ruin the image of your brand.
Stop Videos From Auto-playing
Most of the people find auto-playing videos troublesome and say that they often have to exit a web page due to such videos. This points out that such videos are creating a poor impression of the brand in the user’s mind. Ads that cannot be skipped are also considered to be troublesome, and they feel they are unnecessarily forced to watch them.
Improve the Quality of Your Ads
Many people are of the opinion that some of the ads being shown seem to be amateurish and lack quality. Consumers today are more aware than before, and they can easily point out the defects in any advertisement. So, it would be good to ensure that your ads have clarity and are polished well. You should also not underestimate the intelligence of the consumers and make only ads that are of a high standard.
Don’t Overdo Pop-ups
It would also be good to remember that many people get scared of visiting a website because of pop-up ads. They get annoyed when these ads appear while browsing and are then forced to find ways to close them. If you have to place relevant pop-ups, make sure that you leave the consumer with multiple options for closing them.
Stop Stalking the Consumers
Many consumers feel that their privacy is not being respected, and they get tracked due to purchases they have made in the past. Studies reveal that, generally, people dislike direct mail ads, calls made by telemarketing people, online pop-up ads, and videos, which auto-play. So, if you don’t want to put your brand in a poor light, see that you are more mindful of the consumers’ privacy.
Conclusion
During advertising, the businesses must not portray themselves as desperate who want to sell their products or services, but as a solution to people’s problems. Businesses who are able to solve a customers problem is a real-time winner of people.
Millions of browsers use ad-blockers, and several publishers are losing money because of that. So it would be better to avoid too much advertising and take care that the privacy of the consumer is not violated. Hiring digital marketing experts is a powerful tool, and if done wisely, can take your business to the next level. Respect the consumer’s intelligence and his power to choose. So, use only high-quality ads that do not annoy the consumer, are relevant, and see that the information they offer is valuable and trustworthy.
