Some Traditional Marketing Methods That Are Still Valuable
Even if digital marketing is big today, traditional marketing is not dead yet, and you will be happy that it is still alive. Companies from different industries are a witness to this fact. Despite the digital revolution changing the way marketing is done, traditional marketing has a very solid foundation that is not easily forgotten.
Aside from that, many hi-tech companies still say that traditional marketing techniques are still valuable and relevant. There is a better effect when traditional marketing strategies are mixed with modern marketing tactics. While traditional marketing methods have declined, others are still ruling over the world of marketing.
If you want to apply it to your business, go ahead.
Here are the traditional marketing methods that can still be used today:
Word-of-Mouth
Think about the good, old word-of-mouth marketing because it is still as effective as before.
Based on research, there are still 80% of Americans who look for referrals from others before deciding to buy something. That means asking their friends, family, and colleagues to help them discern the brands worth checking out.
Most of these conversations take place during mealtime or over a phone conversation. At least now there are social media outlets where they can go online to ask for the opinions of others. This way, they have access to many options without leaving home. From the best wedding planner to the best real estate agent in the city, people will talk about the products and services they love.
In order to make sure that your brand is the first thing they mention, make sure to have clear and consistent branding. This must be present in every marketing collateral you have. Remember to keep it interesting, short, simple, and make it part of your employee training. Include this in your team building plans to make sure there is cohesion in all your departments.
When someone talks about your brand, they know what to say to sell your brand.
Direct Mail
Direct mail has made a comeback. In the past, people called it snail mail, but direct mail has become more creative today because they personalize it to attract a specific audience. Direct mail is easier to understand and has more power to influence audiences. Brand recall has a higher rank when it comes to research studies where they compared direct mail to email, which is another marketing method. There are faster rates of response, more purchases, and easier retrieval. They make direct mail effective in the age of digital marketing.
Think about why they say that the pen mightier than the sword in marketing. Direct mail also receives more responses. For instance, the yellow letters are more effective than type-written letters in bond papers in real estate. If you compose a letter by hand on the yellow legal pad, you are sending a more personalized and individualized letter. The content must be keen and include sender information because this is important.
Event Marketing
A lot of successful marketing experts use event marketing, which is a traditional idea. It is an idea that makes a lot of impacts, which is why people still use it today. When the consumers and business owners hear about how a marketing professional talks about a product, it is easier for them to remember the brand more than seeing a post about it on social media. Even if you are still using social media to sell, a lot of marketers are giving free promotional products to the attendees to make sure they will not be forgotten.
Displays In-Store
Companies can now use mobile marketing so their clients receive notifications while approaching the store. These are useful in alerting them about the promotions and discounts that are taking place in their current destination.
Even if this is an effective way to reach for your target audience to know about you, there is more than can be done than just sending automated announcements. You can create an in-store display to showcase your products.
People have been applying the visual merchandising concept since the 1800s. Today, in-store displays are still effective in making shoppers stop and look at your products. They are informative, eye-catching, and bold. Even if your prospect can just ignore the mobile messages you send them, a physical display cannot be avoided.
Think about creating a partnership with the local retail stores in your area to get more publicity. From just a staff information table to an attractive product pyramid, there are plenty of ways to display your brand to potential customers and make them buy.
Signages
First of all, sign advertising is still a traditional marketing tactic that is still effective today. Millions of potential customers drive a car every day. Putting up billboards and signs are very basic advertising. When the commute, they can read interesting and intriguing displays along the roads and highways. If people like what is on your signage, they will remember what the signage is advertising and look you up. In addition, consumers get a lot of insight into where these businesses are just by reading the signage. Since signages could last for years, they are a successful and effective marketing strategy that numerous target markets can see.
Flyers and Brochures
Streets, malls, and brick and mortar establishments are places where flyers and brochures are handy. They are still a method that is widely preferred for promoting special offers and discounts. Think about how valuable business cards are because they are a way to directly introduce your business to clients who receive them. This is a form of face-to-face traditional marketing that is a lot more interactive and connective.
Do not think that hand-outs are not powerful in bringing your business more growth and new opportunities. You can also directly mail flyers, brochures, and business cards to get their emotional reaction. They absorb this even more than just seeing words on a screen.
Broadcast Media
Most people still listen to the radio and spend hours in front of the TV. That means people are absorbing content quicker this way because of broadcast media.
If you are looking for traditional ways to advertise your product, consider radio and TV spots. In 60 seconds, your brand’s message will be read by a captive audience.
Even if you must pay more for this kind of marketing, there is an equally substantial return. You do not have to pay millions like other brands to earn an airtime spot on Super Bowl commercials.
Your voice can be heard by a smaller scale of the audience by using the local broadcast markets. Think about a commercial spot in your hometown during the 7:00 pm news segment or a radio advertisement at 6:30 am for the work commuters.
Think about your timing and articulate the message you are sending to make an impression.
Billboards
Billboards are one of the most successful ways to do traditional marketing. They continue to be very effective and common. You will still see them on highways and hallways, and they have grown and improved over time. Marketers must keep up with what people like to see today, and it is more focused on images than texts. Since a picture always conveys messages, making them compelling raises brand awareness. This marketing method is familiar to everyone. The large signs are impossible to not see and billboards will most likely never get old. This is considering they have a wide reach over geographical boundaries and all social classes.
Donate Your Products
Product donations are one of the best ideas that traditional marketing has to offer. Consumers choose companies who give back to communities they belong to. This is a concrete reason why you must donate products to charity events. They can either be giveaways or raffle prizes. Aside from giving your reputation a boost, you are also advertising your products.
Everyone who attends these events will see the products you donated. If they like what they see, they will take note of the brand name and product. After that, they will buy your items later. You can increase your sales and build up your positive brand image when you donate products to different local events. By doing this, you are going to use a traditional marketing technique that still works even after many years.
These are the traditional marketing techniques that are still effective today. Remember that old does not always mean outdated, and they prove that to be true.
