7 Foolproof Ways for You to Advertise Your Website in 2020
Creating a website is one thing, but kicking it off is an entirely different game. At the same time, the promotion of a site is as essential as its idea; you can expect results only when a lot of people know that your site exists. In this article, we look at the seven best ways to advertise your website in 2020.
Search Engine Optimization
It is not necessarily a website advertising method, but SEO is always going to be effective. Search Engine Optimization techniques help your website to stand out at the top of the Google Search rankings when people search for a related search query.
For example, say that you run a clothing store in Singapore. You can make your website appear on the top of the Google search results when someone looks for ‘apparel in Singapore.’
Many things come into play for giving the site its final rank. It should load fast, have keywords, essential content, and people should spend time clicking on its link. At the same time, backlinks (links on the leading websites on your niche pointing back to your website) should exist.
SEO takes a lot of time to master, but if you can become an expert in it, you will never be short of traffic and conversions. You can also take help from a professional SEO service giver.
Social Media Marketing
Social Media Marketing is another great way for you to advertise your website. Social Media like Facebook, Twitter, and Instagram all have been extremely helpful for businesses and websites, and they allow promotions and analytics, especially meant for websites.
While doing Social Media Marketing, you should always represent your brands’ colors. You need to post regularly and publish things that provide people value- instead of fluff, add content that makes people feel like they have learned something. At the same time, your posts should trigger an emotion that makes people open your site.
These days, Social media allow pages to show reviews for the business so that people know how credible it is. Don’t forget to activate it, as reviews are more often more essential than what most people think. According to a Qualtrics, 82% of consumers read reviews before buying. Furthermore, as per Capterra’s studies, 64% of software buyers read at least six reviews before purchasing (https://www.capterra.com/b2b-software-reviews-infographic).
Well, the above numbers, even if they were indicative of other things, we can say that it stands out the same for your website. People need to give you positive reviews if you are to make any statement with your site.
Leverage Influencer Marketing
Influencer Marketing means endorsements and promotions from people who are adept and have a good social following in the field of interest. Remember seeing celebrities in advertisements? Well, that is influencer marketing.
What has made influencer marketing successful is that with the reach of social media and the internet, people from any field can make their unique identity. ‘Celebrities’ are not limited to actors and singers like in the previous days. Thus, websites (or other) advertisers from any niche will get enough influencers to push their products with. This helps with the specificity of the promotion- targeting exactly the ones that will buy.
Remember, influencer marketing is becoming a trend, and all for very good reasons. According to SocialPubli, 93% of marketers use influencer marketing one way or another. While, according to the influencer marketing hub, for every $1 you spend on influencer marketing, you can expect an average return of $18 if you can do it in the right way.
When talking about influencer marketing, you don’t only necessarily need to work with individuals. You can also ask established corporations or teams in your niche to promote your website.
This especially works if you run a blog and are adept in writing. It not only helps you with advertising your website but can also assist with the SEO (remember how we said backlinks are necessary?).
The concept of Guest blogging is simple to grasp. All you do is prepare an extraordinary bit of content and pitch it to websites in your niche. And if they are interested, they will post your article in one of their pages and may also provide a link leading back to your website. You may need to pay for guest blogging in some cases.
Guest blogging is not only limited to websites. You can also write for press released, newspapers, etc. Whatever it is, remember that guest blogging puts your content in front of more people than your average reach, so it is your opportunity to make people interested in your material and thus, gain followers. Overall, it’s an effective way to advertise your website to like-minded individuals.
Include a Blog Page on Your Website
A blog is not only about telling about how you spent your day, but it is an extremely powerful tool to advertise your website. Blogs help businesses gain visitors and make sales. No matter what niche your website is based on, incorporating a blog there is going to accumulate your incredible traffic.
In your blog section, you can write about industry trends, helpful tips, news, etc. that can generate interest. At the same time, you can write SEO optimized blogs that not only give people information but also give you a boost in Search Engine Optimization.
Your blogs generate leads; after taking your information, it creates trust in the reader. Then, they will understand that you are a professional in your field, so they will be more willing to do business with you. You see, in some years, the internet is going to be more competitive, and having blogs is also the perfect way to be ready for that.
For instance, you can look for any keyword; we bet more than half of the sites which are on the top page of Google have a blog. Also, when your site has a blog, you make guest blogging a possibility. Thus, no matter what kind of website, you should be ready to stroke keys on your keyboard or hire some fantastic writers in your company.
Open a YouTube Account
Opening a YouTube account lets you advertise your website like no other way.
Many websites, for example, Buzzfeed have grown their presence with the help of YouTube. If your website focuses on the content or you can create a variety of materials, then having a YouTube account will maximize your site views and traffic.
Everyone doesn’t like to read; some only prefer watching videos. This is a fact that you can’t change, and you don’t need to complain at all; while opening a Google Account can the skills to edit a simple video will give you enough base to start a YouTube Channel.
Remember, YouTube also works like Google in the sense that you need to do SEO. Anyway, at last, everything that matters is the quality of the content and how you can make people trust you.
Be Active on Forums
Forums aren’t only places where like-minded people come to talk to each other. They also are extremely convenient tools for websites and blogs to advertise themselves.
Websites like Reddit and Quora let people communicate with each other with in-depth answers. In Reddit, you can talk about things- find topics in your niche, give your opinion, answer questions, and tell people to visit your website.
On the other hand, sites like Quora are hidden gems for website owners with expertise in a subject. Their algorithms are very good; they display every given good answer, and if in case you can create good content of value in such sites, then it won’t be many struggles for you to gain new followers on your website.
You can contact IT Solution Singapore if you have any inquiries regarding this article. You can also contact us if you want us to help you create and advertise your website; we provide every support regarding Singapore web design promotion and information technology for businesses.