You Need an Effective Website Manager
The increasing value of websites has increased the responsibilities of an effective website manager. Gone are the days when websites just used to be websites. These days, they represent the entire brand. In many cases, websites are the first impression that people get of a business.
In this article, we look at the things that an effective website manager should know, do, and the qualifications a person needs to become one.
Tasks of an Effective Website Manager
These are the things that a website manager should do to keep a site running in 2020:
Website URL and Hosting
The site manager should first select the right hosting depending on the speed requirements, traffic, and the purpose/type of the website. Furthermore, they should research available site domain names; ones that are short, catchy, and easy to remember. Their duty also includes negotiating if the URL the company wants is already in use and then registering the domain name.
The site manager should know how to design a site, or at least know what people look for in a good website. They should choose the right and simple theme to make a fast loading website and at the same time, not make it simplistic. Making a website professional even with a simple design is one thing they should focus on.
Search Engine Optimization
It is not to say that a website manager should be an SEO genius, but they should at least know the concept. The website manager should have an idea of keywords, backlinks, Rank Brain, On-Page optimization, YMYL, and more. This is to say that if the firm hires SEO personnel, the site manager should be able to converse with them in a technical way.
Internet Branding and Social Media Marketing
The site manager should be able to understand that having a good social media profile and presence is as equally essential as making the website excellent. They should know what the brand of the company is and follow the tune in both the website and the social media. In both of these things, the site manager should know which content to include so as to give value to the people to generate leads.
The General Duties
The general jobs include planning, monitoring and upgrading the website, looking after its security, troubleshooting issues, and conducting content audits and page analysis. They should make sure the website functions smoothly, and also plan about the upgrades to make it more usable. Monitoring competitor’s sites to make improvements on own’s is also a responsibility of the site manager. They should also manage the ads on the content; about what advertisements to put in the web pages.
Do You Need a Degree to Become a Website Manager?
Not necessarily. After all, it is all about the skills. Anyway, companies will still believe more in a person with an educational certificate.
Thus, in most of the listings, hiring companies request the applicants show at least a bachelor’s degree in IT, Systems Engineering, or related sectors. If you don’t have a certificate, you will have to showcase an impressive portfolio. This has to come in terms of experience; even if you have a personal blog with a lot of traffic that you built from the bottom, it will give the hiring party a basis to choose you.
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