How Can Web Analytics Help Transform your Business into Something Bigger
Web analytics helps deliver data about your website, your visitors and their behaviour. With this, you will be able to measure and gauge what’s working and what isn’t, and improve your website’s overall performance and conversion rates. Once you start tracking where your visitors are spending their time and how they are finding your site, you can better understand the keywords and content you need to make your website more successful. You can also track where and how your traffic converts to sales leads, and where those leads come from. Analysing your website’s performance can be overwhelming in the beginning. To put this simply, it is data on:
- Who visits your website
- How they got there
- What they did once they landed there.
- Where they went afterwards
A Strong Online Presence Can be the Key to a Business’s Growth
Choosing which web metric should you focus on depends on the kind of business you’re running and what you want to achieve via your website, but as a general rule it pays to keep an eye on the below data for a good overview of your site usability, traffic sources, visitor profiles and conversion statistics. A strong online presence can be the key to a business’s growth with increased exposure and better communication with potential and current customers alike.
What Web Analytics Tools to Use
With great free tools such as Google Analytics, any business can measure the success of their digital strategy. In the current environment, it’s a foregone conclusion that effective marketing depends on good web analytics. The cost and effort of finding the right one and configuring it to your particular business needs will pay you back in spades. Once you’ve decided on the main metrics to track, you can set up scheduled reports to be emailed to you within a specific time frame. This will remind you to check your website data regularly, so you are aware of any anomalies taking place.
If you use Analytics on your web site not only will you find out what works but you will also find out what does not work. This can save you a lot of time and money. You could find that a very competitive keyword phrase that your web site has been targeting converts poorly. This type of information is vital because it allows you to use all your time and resources on bringing in traffic that converts well and improves your bottom line. Keep your analytics profile clean. Examine your data closely. If you see many pages that are the same page use filters to provide an easy to understand report. One of the simplest things to do is make sure that you have set a default page.
Highly Valuable Information
Using analytics, you can find out which page from your website is attracting the highest number of visitors. Also, you’ll discover what keywords and referral sources the visitors usually type. This optimises your page and analyses its popularity.
Once you analyse these things, you can implement the techniques on the other pages of your website and gain positive results. Another benefit of web analytics is to identify which page is generating a higher and lower bounce rate. Lower bounce rate is essential for the success of a website. It can be confusing and overwhelming when beginning those tentative steps in embracing these tools. Also, some research is necessary to see what best suits your business.
But remember, these tools give highly valuable information about your customer. It can transform your business. Therefore, it is worth taking a bit of time to understand how to assess your web traffic every day. If you require any help, contact our marketing analysts for more information.